STR94 - Website Developers for Small Business

Aaron Michaels

Aaron Michaels is a growing chain of gentlemen's barbers originating in Livingston. Visit

The shop was started by Aaron McHarg, who trades under the name Aaron Michaels. Aaron had previously worked in other barbers and salons before deciding to go out on his own. The brand started with a "mobile barbershop" which was created in the back of an ex-NHS mobile dentist van. After building a strong client base, Aaron Michaels opened their first permanent shop in Murieston, taking over the old Cutting Station premises.

Aaron Michaels was the very first client here at STR94 and the site is still maintained and managed by ourselves. The site features a custom built content management system making it easy for any of the staff at the shop to upload their own content to the site within seconds. The site promotes the Aaron Michaels brand using the logo many times on each page, and following the brands colour scheme well. Each page on the site highlights the "book now" button, encouraging clients to book an appointment at the shop.

A redesign of the site is currently underway as Aaron expands the brand, making it easier for them to add new shop locations and bring even more content to the site.